Coach AI
Reps rehearse against a buyer built from your ICP — objection for objection, in their own voice.
Field Sales Readiness
AI sales training that proves your team is ready
Practis combines realistic AI roleplay, structured practice, coaching, and readiness analytics so sales leaders can see who is ready before reps face a customer.
Ready before the first door
Reps rehearse against a buyer built from your ICP, so the first live pitch is not the first attempt.
Certification you can audit
Every rep passes the rubric you approved before they carry your brand.
Coaching where the money is
The queue ranks reps by what each one is costing you.
The executive problem
Training completion does not prove sales readiness
Revenue leaders do not need another activity dashboard. They need to know whether a rep can handle the customer conversation that drives the number.
Customers expose the gap
Reps discover what they cannot yet handle while a real lead, appointment, or relationship is at stake.
2 observed 6 unseen
Managers coach from fragments
Completion reports and occasional ride-alongs do not show which conversation skill is holding performance back.
Leaders cannot see readiness
Activity is easy to count. Demonstrated performance is the evidence needed to decide who is ready.
How it works
A rep is ready before they cost you a lead
One loop, running from the day someone is hired to the day their numbers stop being a question. We run it. Your managers read the results.
01
Practice
Reps train with lifelike virtual prospects mimicking real door-to-door objections. They practice voice execution, timing, and narrative pacing in a risk-free environment where failure is just data.
See the platform
02
Certify
Before hitting the field, reps pass automated scenario checkpoints. Ensure every door-knocker represents your brand's core positioning accurately.
How certification works
03
Prove
Link practice readiness scores directly to bottom-line conversions. See exactly how narrative fluency correlates with closed accounts and reduced rep attrition.
What counts as ready?Public customer evidence
Published outcomes from customer readiness programs
These results are drawn from case studies already published on Practis.ai. Individual outcomes vary by team, program, and execution.
See all case studies
From script to scrimmage
Turn a training program into a readiness operating system
Practis connects practice, coaching, and measurement around the customer conversation that matters.
01
Define the conversation
Identify the role, customer moment, and performance standard behind the business decision.
02
Practice under pressure
Move from the language a rep needs to know into a realistic AI conversation where they must use it.
03
Coach the observable gap
Give managers specific evidence so coaching starts with the behavior holding performance back.
04
Prove readiness
Use assessment and analytics to decide who is ready, who needs help, and what should be practiced next.
What leaders can do
Make better decisions before performance shows up in the number
Let new reps demonstrate the conversation before valuable leads and appointments become the training environment.
Explore the capabilityGive distributed teams the same scenarios, standards, and coaching language without relying on manager availability.
Explore the capabilityTurn observed practice into a focused next lesson instead of another general reminder to improve.
Explore the capabilitySee progress, gaps, and coaching priorities across individuals, cohorts, roles, and teams.
Explore the capability Cohort 12 · ramp Week 2
Ana Reyes · certified Field ready
Marcus Doyle · retake set Not live
Dev Patel · practising Step 4 of 7
No paid leads routed until the conversation is demonstrated.
Scenario rollout 4 regions
West · price objection v3 Live
Midwest · price objection v3 Live
Southeast · price objection v3 Live
Same rubric, same wording Locked
Coaching queue Ranked by cost
Price defence · 3 runs below bar 62
Discovery · steady 88
Replay the moment at 4:12 Open
Next lesson: trade scope before conceding the number.
Readiness analytics vs. bar 75
84
Cohorts above bar 6 of 8
Skill gap · price defence 4 reps
Start with your operating reality
See readiness in the context your team faces
Explore the customer moments, operating models, and evidence most relevant to your decision.
Home improvement
Prepare in-home sales teams for discovery, value, financing, and homeowner objections.
Explore readinessHVAC
Help comfort advisors and technicians explain options and navigate high-stakes replacement decisions.
Explore readinessPest and lawn
Build consistent trust, diagnosis, recommendation, and recurring-service conversations.
Explore readinessInsurance
Practice needs discovery, coverage explanations, and sensitive customer objections.
Explore readinessThe economics
What is the Loss Zone?
From the day you hire someone, two lines start moving. One is what they cost — wages, benefits, the leads routed to them, the manager hours spent riding along. That line starts high on day one and keeps climbing.
The other is what they return. That line starts at zero.
The gap between them is the Loss Zone. It is not a metaphor; it is a real amount of money, and for most field-services operators it is the largest uncosted line in the business because it never appears as one item on a report.
The day the two lines cross is Time to Profitability.
Read morePlatform
One system, two seats
Reps practise, managers read, you get the report. There is nothing here for your team to administer.
Recordings
Tone, pacing and timing scored on every take, not just the words that got said.
Scrimmage
A full conversation end to end, run against the rubric before they stand at the first door.
Readiness and Analytics
Where a rep stands today, what moved it, and what to run next week.
Scenario library
Your scripts and territories load as drills the day they change. No content team required.
Streaks
Practice volume a rep can see, so the habit holds through the slow weeks.
Manager queue
The three reps worth an hour this week, ranked by what each one is costing you.
Readiness index
One number per rep and per team, always reported against the baseline you set.
NSLI
Net sales per licensed individual, tied back to the practice volume behind it.
Rubric control
You approve the bar before anyone is measured against it. The rubric is yours, not ours.
Attrition signal
Who is drifting, surfaced early enough that you can still do something about it.
The standard
The PRACTIS™ Method
Seven stages covering the nine dimensions of a doorstep conversation, in one loop that runs from the ten seconds before the knock to the ten-second review after it. Sales methods train the conversation. PRACTIS trains the performer.
01
Presence
People buy the person before the product.
02
Reveal
Honesty is the pattern-break.
03
Agency
Agency removes resistance before it exists.
04
Clarify
People pay to kill roots, not symptoms.
05
Truth
Truth gets stronger after verification.
06
Invite
The ask is a gift, not an ambush.
07
Score
Every door trains the next door.
Testimonials
What changed after the first cohort
Kevin Tinsley Regional Sales Manager
67% higher close rate in 2 months
A high-potential technician had shifted to sales but was struggling to hit his close rates. He immediately improved to a 67% higher close rate within 2 months of using the Practis App.
Ugochukwu Onuigbo Branch Sales Manager
3x sales vs. typical new hire
We put a new hire on Practis for 1 week. The next week she had 3 times as many sales as our typical new hire.
Jess Newman Chief Operating Officer
30% improvement in weekly sales
I've implemented Practis at two companies and would recommend it to any of my peers, especially those with distributed sales teams. We saw a 30% improvement in weekly sales, and greatly improved new hire retention.
Barb Dorsett Call Center Director
Quality scores 72% → 87% in one year
Integrating Practis into our Customer Experience Center boosted our Quality scores from 72% to 87% within a year. Role-playing during weekly coaching has significantly improved team performance.
67%
higher close rate within 2 months
Curry Huskes Branch Manager
Practis allows us to drive certain behaviors that result in greater confidence, better reaction times and overall improvement in skill sets.
Dawn Aguayo Regional Manager
They're creating habits they don't realize they have, until a question comes up from a customer and they feel confident enough to answer it. As a region we've grown leaps and bounds in our market share.
Mykel Randall Learner
Practis helps me in the way of repetition, to work through my words and know what I'm going to say. So when I'm in front of a customer, I feel confident in my responses.
Hayes Crute Branch Sales Manager
Support-related requests rarely go past a few hours. This is the most responsive customer service I have ever experienced. Super responsive, super accurate, never any issues.
Barb Dorsett Call Center Director
Quality scores 72% → 87% in one year
Integrating Practis into our Customer Experience Center boosted our Quality scores from 72% to 87% within a year. Role-playing during weekly coaching has significantly improved team performance.
Mykel Randall Learner
Practis helps me in the way of repetition, to work through my words and know what I'm going to say. So when I'm in front of a customer, I feel confident in my responses.
Ugochukwu Onuigbo Branch Sales Manager
3x sales vs. typical new hire
We put a new hire on Practis for 1 week. The next week she had 3 times as many sales as our typical new hire.
Dawn Aguayo Regional Manager
They're creating habits they don't realize they have, until a question comes up from a customer and they feel confident enough to answer it. As a region we've grown leaps and bounds in our market share.
30%
improvement in weekly sales
Next step
Find the conversation holding performance back
Start with a discovery call and tailored Practis demo. If there’s a fit, we’ll design a focused tryout for a limited group of reps around the conversation that matters most.
