Certifying Sales Readiness: for Lawn Care Leader
Scaling onboarding across 4,600+ reps a year required more than traditional training — it demanded a smarter, faster solution.
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Summary
A leading lawn and tree care company — serving residential and commercial landscapes across North America — was struggling with training visibility, limited field access to materials, and high turnover among new hires.
By leveraging Practis, they gave managers real-time transparency into rep training progress, modernized onboarding with on-demand technology, and embedded remote practice directly into the workday. Within just 4–6 weeks, reps using Practis saw a 30.5% growth in sales count and a 24% performance increase over non-Practis users.
Industry
Home Services/Lawn Care
Teams Trained
Field Sales Reps across North America
Practice Role
Platform & Mobile App + Managed Services
Learning Flow
Talk Tracks - Practice - Certify
What was holding them back
High Rep Turnover
High rep turnover and long ramp times meant constantly restarting the training cycle.
Managers Overwhelmed
Branch managers overwhelmed with training responsibilities on top of their daily operations.
Hard to Scale Updates
Difficulty scaling and deploying updates to the field quickly and consistently.
No Skills Tracking
No easy way to track skills or flag underperformers early before they hurt results.
Inconsistent Messaging
Inconsistent messaging across reps and channels undermined brand trust.
Limited Field Access
Limited access to training materials in the field left reps underprepared.
A Partnership Built for Visibility
Practis gave managers full transparency into rep progress while reps got an engaging, mobile-first way to practice anytime, anywhere.
Practice Platform
Central hub for all talk tracks and training content- Mobile app for learners & team leaders
- Progressive training: scripted scenarios to AI Scrimmaging
- Custom-trained AI tailored to specific needs
- Real-time dashboards track rep and team performance
Practis-led Learning Service
- Dedicated account manager guides implementation
- AI training & updates based on your evolving needs
- Company-wide launch support across all branches
- Weekly meetings with actionable insights
- Proactive alerts flag struggling reps early
- Generate promotional launch materials
Wins that speak for themselves
Scale Onboarding
Onboard 4,600+ new reps annually with consistent training
Lower Turnover
50% improvement in new hire retention
Sales Performance
24% YTD sales increase over non-Practis users
Rapid Results
Measurable impact within 4-6 weeks
How Practis Turns New Hires Into Top Performers
Practis powers it all: practice, certify, improve — in one continuous loop.
Upload Talk Tracks
Practice Daily in App
Certify via AI Roleplays
Review Progress
Voices from the field
If someone wants to get better, Practis is a platform that can be used anywhere and anytime. 24/7 interactivity. It's become our batting cage.
We put a new hire on Practis for one week. The next week, she closed 2x more sales than the average new hire. When I want better results, I put reps on Practis.
I've implemented Practis at two companies and would recommend it to any of my peers, especially those with distributed sales teams. With Practis, we were able to improve our onboarding process, increase skills transparency and rapidly deploy new promotional messaging to our teams in the field. We saw a 30% improvement in weekly sales. We were also able to greatly improve our new hire retention through improving onboarding support and ensuring early success.
Practis helped me better understand our products and services, and gave me the confidence to handle objections and keep conversations moving forward. It's been a huge support in my customer interactions.
Train Like It's Game Time
Put your reps in the ring with AI Roleplays, built from real objections, real wins, and real reps.
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