8 of 13 reps scored perfect 10s on a hard AI sales scenario.
1-800-Hansons ran a 32-user pilot to prove Practis could develop real conversational competency under pressure. The pilot delivered.
Let's TalkQuality before scale
Before Hansons invested in Practis at scale, they ran a pilot. The goal: prove the platform could actually develop sales skill — not just engagement metrics or click-through rates, but real conversational competency measurable under pressure.
The pilot answered that question. 8 of 13 reps who took a scored AI Scrimmage session on a hard-difficulty scenario scored a perfect 10 out of 10. The group average was 9.5. This is not a training platform where reps "complete a module." This is a platform where reps practice a live sales call against an AI-simulated customer, get scored on their performance, and demonstrably improve.
Beyond the Scrimmage quality data, the pilot produced a measurable improvement in demo conversion rate: the same 69 reps who appeared in both the pre-pilot and pilot periods converted leads to demos at 81.2% — up from 80.3% before the platform was introduced. With 3,362 leads in the baseline period, that translates to an estimated $149,008 in incremental gross revenue. Against a $19,000 investment: an 8:1 return.
Who trained and how much
The Gavon Hill benchmark
Gavon Hill (Lansing): 68 minutes of AI Scrimmage, perfect 10 score, 96.3% demo conversion rate, 20% cancel rate. This is what maximum Scrimmage engagement looks like in the sales data — all three metrics pointing the same direction. He demonstrates what happens when a rep masters the full sales conversation from initial call through appointment through post-sale retention.
The reps who did not use Scrimmage drove the cancel rate above 50%. The platform has the answer. The question is whether every rep uses it.
From pilot to full deployment
- Mandate AI Scrimmage for every active rep. Reps who used AI Scrimmage scored 9.5/10 and held lower cancel rates. Reps who didn't drove cancel rate above 50%. Two sessions per month is a minimum quality gate the data proves pays for itself many times over.
- Build post-sale Scrimmage scenarios for cancel reduction. The highest-cancel reps are not failing at the close — they are failing after the contract is signed. Scenarios focused on the 72-hour post-sale conversation and financing objection handling would directly address this.
- Use Gavon Hill as the internal benchmark. 96.3% demo conversion. 20% cancel rate. Perfect 10 Scrimmage score. 68 minutes of AI Scrimmage engagement. Make this the organizational standard for Practis-level engagement.
Practice in private. Perform in public
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