Using Practis for 30 days increased the close rate of 68 reps from 19.6% to 64%
A leading home service company needed to close the performance gap across 68 underperforming reps — Practis delivered results in just 30 days.
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Summary
A leading home service company with branches nationwide — providing residential and commercial services — was facing a substantial performance gap among its sales reps. The Easy Pay (EP) payment plan was hard to understand, quick to forget, and complicated to explain, resulting in reps not mentioning the plan or explaining it inaccurately.
The goal was to raise the performance level of the 68 reps who were struggling and bring them more in line with the top sellers who were averaging a close rate of 90.1%. With Practis, they empowered their reps with access to Practis Sets that were short, easily digestible and could be applied immediately into their work. The roleplay scenarios emulated real-world situations they would encounter on a daily basis. In just 30 days, the average closing rate increased from 19.6% to 64%.
Industry
Home Services/Pest Control
Teams Trained
68 Underperforming Field Sales Reps
Practice Role
Platform & Mobile App
Learning Flow
Practis Sets - Roleplay - Perform
What was holding them back
Performance Gap
Substantial performance gap of sales reps within the organization, with selling acumen varying greatly.
Inability to Sell Properly
Sales reps' selling acumen varied greatly, leading to inabilities to sell properly across the team.
Complex Payment Plan
Easy Pay (EP) payment plan was hard to understand, quick to forget, and complicated to explain — resulting in reps not mentioning the plan or explaining it inaccurately.
A Partnership Built for Performance
They needed a solution that would train their reps with virtual roleplay, deliver continuous training, and ultimately, reduce the performance gap. With Practis, they empowered their reps with access to Practis Sets that were short, easily digestible and could be applied immediately into their work.
Sales Readiness Solution
Implemented Practis as their sales readiness solution- Trained sales reps at scale by simulating real-world scenarios
- Provided continuous learning accessed immediately and instantly, anywhere around the country
- Roleplay scenarios emulated real-world situations reps encounter daily
- Practis Sets were short, easily digestible and could be applied immediately
Roadmap to Success
- Develop the Practis Playbook for the EP sale (2 weeks)
- Learning Phase (2 weeks)
- Performance Phase (4 weeks)
- Goal: raise the performance level of 68 struggling reps to match top sellers averaging 90.1% close rate
Wins that speak for themselves
Close Rate Surge
In just 30 days, avg. closing rate increased from 19.6% to 64%. After 7 months it reached 69.7%.
Easy Pay Sales
+226% Easy Pay sales increased in the first 30 days
New Customers
+9,466 additional Easy Pay customers in the first 30 days
Massive ROI
642x realized return on investment in the first 30 days
How Practis Turns Struggling Reps Into Top Performers
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