Live webinar Thu, Oct 15 · 2:00 PM CT How to make readiness verifiable. Before the lead. At scale. Save your seat (opens in a new tab)

All open roles

Open role · Marketing

VP of Marketing

Lead marketing for the company defining Field Sales Readiness: positioning, pipeline, and the team to run both.

Apply now

About Practis

Practis gets field sales teams ready before they meet a paying customer. The people who sell for pest control, lawn care, HVAC, home improvement, and insurance companies are often canvassers, technicians, and comfort specialists, not people with “sales” in their title. Most get a few days of shadowing and a script, then start working leads the company paid for.

Practis changes that order. New hires practice real conversations in private with an AI coach. They certify against the PRACTIS™ Method, our published standard for field sales conversations, and only then take live leads. Operators get evidence on the metrics they already track. We deliver it as a managed service: the customer provides access and context, and we build the content, run the launch, and report the outcome.

More about Practis and how we work

The role

Practis is defining a category, Field Sales Readiness, for buyers who distrust AI marketing and have been sold to before. Marketing here wins on credibility: a published method, claims a CFO can check, and pages a sales leader can read aloud on a screen share without flinching.

You will own marketing end to end, from positioning and demand generation to content, events, and the measurement that ties it all to pipeline. You will start hands-on and build the team as the plan earns it, working directly with the CEO and the sales leader.

What you will do

  • Own marketing-sourced pipeline and the plan to grow it, with targets agreed with sales.
  • Sharpen and defend our positioning: Field Sales Readiness as the category, Time to Profitability as the measure, and the PRACTIS Method at the center.
  • Run demand generation across outbound support, paid, email, and partnerships, with attribution sales trusts.
  • Build a content and search program for people and for AI assistants, since many of our buyers ask an assistant before they search.
  • Plan our presence at the trade shows and associations where field-services operators gather.
  • Turn customer results into case studies where every number carries its base, population, and period.
  • Run the website, HubSpot, and PostHog as one system, with clean data from first visit to closed deal.
  • Hire and lead the marketing team, and choose which agencies and contractors are worth keeping.

Required experience

  • 10 or more years in B2B marketing, including at least 4 years leading marketing or a major marketing function.
  • A demand engine you built that produced measurable pipeline for a sales-led B2B company.
  • Positioning and messaging work you can show us, ideally including creating or reframing a category.
  • Hands-on skill: you can write a landing page, brief a campaign, and read an attribution report yourself.
  • Experience marketing to skeptical, non-technical buyers such as owners and operators.
  • Strong command of HubSpot or a comparable marketing automation platform, and of web analytics.
  • Daily use of AI tools for research, content, and analysis, with the judgment to check their output.

Bonus points

  • Marketing experience in home services, field services, franchising, or insurance.
  • A trade show and field event program you built that produced pipeline.
  • Experience with answer-engine or AI search optimization.
  • Time as the first marketing leader at an early-stage company.

Your first 90 days

What good looks like by the end of your first quarter:

  1. A 12-month marketing plan tied to a pipeline target sales has agreed to.
  2. An attribution model that shows which channels create pipeline, not just leads.
  3. A content and conference calendar built around the field-services buying season.
  4. A hiring plan for the first marketing roles.

Where you will work

We prefer candidates in the Kansas City metro, where most of the team works together. Remote is available for the right candidate elsewhere in the United States. This role travels for customer meetings and industry conferences.

How we hire

  1. Apply. About five minutes: your details, your resume, and a short narrative on why you fit the role. No need to retype your resume; we read it.
  2. Intro call. 30 minutes on your background, what you want next, and whether Practis fits it.
  3. Role conversation. A deeper conversation with the hiring manager about the work itself.
  4. Working session. A short, practical exercise that mirrors the job: a discovery call, a pipeline plan, a marketing brief, or a small build. We tell you what we are looking for up front.
  5. Meet the founder. A conversation with our CEO, then references and an offer.

Practis is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Apply

Apply for VP of Marketing

Upload your resume and skip the retyping: we read your work history from it. Tell us instead what makes you uniquely qualified for this role. The form opens in a new tab with the role already selected, and a person on our team reads every application.

What you will need

  • About five minutes
  • Your resume, as a file or a link
  • Your LinkedIn profile
  • A few paragraphs on why you fit the role
  • A Google account to sign in
Start your application

Other open roles