Transform Every Call into a Coaching Opportunity with Call Scoring
AI-powered analysis that scores every conversation against your custom sales framework. Surface the moments that matter, track skill development, and coach with confidence.
Call recordings are gold mines—
but most teams can't dig them up
Your reps are having hundreds of conversations every week. Without the right tools, critical coaching moments stay buried.
Inconsistent Call Quality
Performance varies wildly across reps and teams, with no clear way to identify or address the gaps.
Subjective Reviews
Manual call reviews are time-consuming, inconsistent, and often based on gut feel rather than data.
No Actionable Insights
Call recordings pile up, but turning them into coaching opportunities feels impossible at scale.
Can't Measure Skill Execution
You know win rates and conversion, but not which specific behaviors drive those outcomes.
Scoring that's tied to
skill development—not just keywords
Call Scoring by Practis uses AI to analyze every conversation against your custom sales framework, surfacing the moments that matter most for coaching.
Skill-Based Analysis
Scores calls on specific behaviors like discovery depth, objection handling, and closing technique—not vanity metrics.
Custom Frameworks
Build scorecards that match your methodology—MEDDIC, SPIN, Challenger, or your own proprietary playbook.
Coaching Integration
Insights flow directly into manager workflows, making every 1:1 more focused and every coaching moment count.
Everything you need to transform call reviews
Powerful AI analysis that turns every call into an opportunity for improvement.
AI-Powered Skill Analysis
Calls scored against specific sales behaviors—discovery, objection handling, closing—not just talk ratios or keyword counts.
Custom Scorecards
Build scorecards tailored to your company frameworks, playbooks, or competency models. Your methodology, your scoring criteria.
Objective, Consistent Scoring
Remove reviewer bias and subjectivity. Every call scored against the same criteria, every time, across every rep.
Coaching-Ready Insights
Surface specific moments and behaviors for manager feedback. Know exactly what to coach, and when.
Trend Tracking & Benchmarking
Monitor skill progression over time. Compare performance across reps, teams, and time periods.
Connected to Training
Scoring insights flow directly to coaching and enablement. Close the loop between real calls and practice.
Built for everyone on your revenue team
From individual reps to leadership, Call Scoring delivers value at every level.
Sales Reps
Self-Improvement FocusGet objective feedback on every call without waiting for a manager review. See exactly which skills to develop and track your progress over time.
- Instant feedback after calls
- Clear skill development path
- Compare performance to benchmarks
Sales Managers
Coaching at ScaleStop spending hours reviewing calls manually. Know exactly which reps need attention and on what skills, with AI surfacing the most impactful coaching moments.
- Prioritized coaching queue
- Team-wide skill visibility
- Data-backed 1:1 conversations
Enablement Leaders
Standardization & MeasurementEnsure consistent execution of your sales methodology across all teams. Measure what actually happens on calls, not just what's self-reported.
- Methodology adoption tracking
- Training impact measurement
- Scalable quality assurance
Not just another call recording tool
See how skill-focused scoring compares to generic alternatives.
| Feature | Recommended Practis Call Scoring | Generic QA Tools | Manual Review |
|---|---|---|---|
| Skill-Based Scoring | |||
| Custom Frameworks | |||
| Objective & Consistent | |||
| Coaching Integration | |||
| Trend Tracking | |||
| Connected to Training | |||
| Scales to All Calls | |||
| Instant Feedback | |||
| Behavioral Insights | |||
| Manager Time Savings |
Practis Call Scoring
- Skill-Based Scoring
- Custom Frameworks
- Objective & Consistent
- Coaching Integration
- Trend Tracking
- Connected to Training
- Scales to All Calls
- Instant Feedback
- Behavioral Insights
- Manager Time Savings
Generic QA Tools
- Skill-Based Scoring
- Custom Frameworks
- Objective & Consistent
- Coaching Integration
- Trend Tracking
- Connected to Training
- Scales to All Calls
- Instant Feedback
- Behavioral Insights
- Manager Time Savings
Manual Review
- Skill-Based Scoring
- Custom Frameworks
- Objective & Consistent
- Coaching Integration
- Trend Tracking
- Connected to Training
- Scales to All Calls
- Instant Feedback
- Behavioral Insights
- Manager Time Savings
Part of a complete enablement ecosystem
Call Scoring doesn't exist in isolation. It connects to every part of how your team learns and improves.
AI Roleplay
Low scores trigger targeted practice scenarios. Reps can drill weak areas before their next real call.
Learn moreCoaching Workflows
Insights flow directly to manager dashboards. Every 1:1 is backed by data and focused on what matters.
Learning Paths
Auto-assign training based on skill gaps. No more one-size-fits-all enablement programs.
Real Call
Rep has a customer conversation
AI Analysis
Call scored against framework
Targeted Practice
Roleplay assigned for weak areas
Skill Improved
Next call shows progress
Teams using Call Scoring win more
See how revenue teams are transforming their coaching with AI-powered call analysis.
We went from reviewing 5% of calls to having insights on 100%. The time savings alone paid for the platform in the first quarter.
The skill-based scoring finally gave us a common language for coaching. Now every manager knows exactly what to focus on in their 1:1s.
Our new reps are ramping 40% faster because they can see exactly which skills need work after every call. It's like having a coach in their pocket.
Practice in private.
Perform in public.
Give your team the confidence to win every conversation.
Common questions about
Call Scoring
Everything you need to know about getting started with AI-powered call analysis.
01 How does AI Call Scoring work?
Call Scoring uses advanced AI to analyze your sales conversations against your custom scoring framework. It listens for specific behaviors, techniques, and skills—not just keywords or talk ratios.
After each call, reps and managers receive a detailed score breakdown showing performance on each skill dimension, along with specific coaching recommendations and timestamped moments for review.
02 What makes this different from my current call recording tool?
Most call recording tools focus on basic metrics like talk time, silence, or keyword detection. Call Scoring evaluates actual sales skills—discovery quality, objection handling, value articulation, closing technique—and ties insights directly to coaching and training, not just compliance.
03 Can I customize the scoring criteria for my methodology?
Absolutely. You can build custom scorecards that align with your sales methodology (MEDDIC, SPIN, Challenger, etc.) or your own proprietary playbook. Define the specific behaviors and techniques that matter to your organization, and the AI will score against those criteria.
04 How quickly do we get scores after a call?
Scores are typically available within minutes of call completion. Reps can review their performance immediately, and managers see scores populate in real-time on their coaching dashboards.
01 What call platforms do you integrate with?
Call Scoring integrates with all major calling and meeting platforms including Zoom, Microsoft Teams, Google Meet, Gong, Chorus, Outreach, Salesloft, and most VoIP systems. If your calls can be recorded, we can score them.
02 How long does setup take?
Most teams are fully operational within 1-2 weeks. The process includes: connecting your call sources, building your custom scorecard (we provide templates and guidance), and a brief training for managers on using the coaching dashboards.
There's no complex software to install—everything works through web-based dashboards and integrations.
03 Is my call data secure?
Yes. We're SOC 2 Type II certified and GDPR compliant. All call data is encrypted in transit and at rest. We never share your data with other customers or use it to train models for other companies. You maintain full ownership of your conversation data.
04 Can we start with a pilot before rolling out company-wide?
Yes, we recommend starting with a pilot team to refine your scoring criteria and prove value before broader deployment. Most customers pilot with 10-20 reps for 4-6 weeks, then expand based on results.
Still have questions?