Rehearse the door before you knock on it

Field sales readiness is a rep’s demonstrated ability to handle the customer conversations required in the field. It combines realistic practice, focused coaching, and assessment before the rep enters a live selling moment.

Sales training delivers knowledge and instruction. Sales readiness verifies whether a rep can use that knowledge in a realistic conversation, giving leaders evidence of performance rather than completion alone.

Leaders can measure field sales readiness by defining observable conversation skills, running consistent practice scenarios, reviewing performance evidence, and assessing whether reps meet the standard before live customer interactions.

AI sales coaching gives reps immediate feedback during practice and gives managers a clearer starting point for human coaching. The goal is not to replace managers; it is to help them spend coaching time on the specific skills that need attention.