Practis vs. Second Nature: Why Practis Is the More Complete Sales Training Platform

What Is Second Nature?

Second Nature is an AI sales training platform that uses animated avatar-based simulations to let sales reps practice conversations. The platform supports common sales methodologies like SPIN, MEDDPICC, and BANT, and allows teams to create custom scenarios from templates or uploaded content.

Founded in Israel, Second Nature has built a customer base among enterprise companies like Adobe, Oracle NetSuite, and SAP, focusing on decreasing onboarding times and improving conversation quality through repeated AI practice.

Strengths of Second Nature

Credit where it's due — Second Nature does some things well:

• Avatar-based roleplay: Animated AI characters create a visually engaging practice experience.
• Methodology templates: Pre-built scenarios for SPIN, MEDDPICC, BANT, and other frameworks help teams get started quickly.
• Content flexibility: Teams can upload call recordings, presentations, and knowledge articles to train the AI.
• Enterprise customer base: Proven adoption at large organizations validates the concept.

Where Second Nature Falls Short

While Second Nature handles AI roleplay well, it's fundamentally a simulation tool. For teams building a complete training program, there are significant gaps:

• Roleplay-only approach: Training is limited to AI simulations. There are no structured practice modules, knowledge challenges, or multi-format learning paths.
• No certification workflow: No built-in system to certify that reps have actually mastered skills before going live — just simulation scores.
• Limited coaching tools: AI generates feedback after each session, but managers lack dedicated coaching dashboards, accountability tracking, and 1:1 workflows.
• No new hire assessment: No purpose-built tools for measuring onboarding readiness beyond roleplay completion metrics.
• Basic analytics: Reporting focuses on individual simulation performance rather than team-level insights, skill gap analysis, or ROI tracking.
• Enterprise-heavy focus: Primarily built for large technology and financial services companies — limited applicability for home services, pest control, solar, or other field sales industries.

Practis vs. Second Nature: Full Comparison

Here's how the two platforms stack up across key capabilities:

What Sets Practis Apart

1. A Complete Training Ecosystem, Not Just Simulations

Second Nature is a roleplay tool. Practis is a training platform. With Practice Sets, Challenges, Coaching, New Hire Assessment, and Analytics all built into one product, Practis eliminates the need to bolt together multiple point solutions to create a complete program.

2. Built for Every Industry, Not Just Enterprise Tech

Second Nature's customer base skews heavily toward large technology and financial services companies. Practis was built to serve teams across industries — from HVAC and plumbing to insurance, real estate, pest control, and solar. The AI understands the unique selling dynamics of each vertical, whether it's a kitchen-table solar close or a D2D pest control upsell.

3. Certification That Proves Readiness

Practis doesn't just let reps practice — it validates they're ready. Built-in certification workflows set mastery thresholds, track progressive skill development, and give managers objective data on who's ready for live conversations and who needs more reps.

4. Manager-First Coaching Tools

Practis gives managers dedicated dashboards, accountability tracking, and performance insights. Instead of relying solely on AI feedback, managers can review recordings, provide targeted coaching, and track improvement over time — turning data into action.

5. Proven Revenue Impact

Companies using Practis consistently report measurable business outcomes:

• 57% faster ramp time for new hires
• 35%+ improvement in conversion rates
• 3x more coaching conversations per manager per month
• 92% rep engagement with ongoing training

"We used Second Nature before switching to Practis. The roleplay was fine, but we needed a full training system — practice sets, certification, coaching dashboards. Practis gave us all of that in one platform." — VP of Sales, National Home Services Company

Who Should Choose Second Nature?

Second Nature may be a fit if you:

• Only need AI avatar-based roleplay simulations
• Prefer animated characters for the practice experience
• Are a large enterprise tech or financial services company with existing training infrastructure
• Already have separate tools for coaching, analytics, and certification

Who Should Choose Practis?

Practis is the right choice if you:

• Want a complete training platform — roleplay, practice, challenges, coaching, and analytics in one place
• Need to certify rep readiness with objective data before they talk to real prospects
• Operate in home services, insurance, real estate, solar, or other industries beyond enterprise tech
• Want to empower managers with dedicated coaching tools, not just AI feedback
• Need enterprise analytics that connect training to revenue outcomes

Final Thoughts

Second Nature does AI roleplay well — but roleplay alone doesn't build a sales-ready team. Real performance improvement requires structured practice, skill validation, manager coaching, and data that connects training to results.

That's what Practis delivers. One platform. Every tool your team needs to practice, certify, and perform.